Monday 26 March 2018

Silverline Tools announced as Official Tool Partner of Prudential RideLondon

Silverline Tools announced as Official Tool Partner of Prudential RideLondon
Silverline Tools, Europe’s fastest-growing tool brand, is now the Official Tool Partner of Prudential RideLondon.

The leading brand, with a reputation for great value and wide range of products, will be a welcome addition to the Prudential RideLondon sponsor family. While Silverline are long-term sponsors of downhill racing world championship team Trek Factory Racing and the UCI Mountain Bike World Cup event in Fort William, it will be the tool brand’s first involvement in road cycling and a mass participation sports event.

Silverline Tools and Prudential RideLondon will work together to support all participants in the build up to, and during, the weekend event. This will include supporting:

  • A new bicycle maintenance service at the Cycling Show (26-28 July)
  • Mechanical support at each start zone in Queen Elizabeth Olympic Park and on-course hubs;
  • New event signage across the 100 and 46 mile route to enable riders get help easily;
  • Roaming support and bicycle collection vehicles; and
  • Information and advice on how to prepare your bike and equipment for this challenge.

Hugh Brasher, Prudential RideLondon Event Director said:

“We are delighted to welcome such a recognised brand into the Prudential RideLondon family. As an event organiser, we are constantly striving to make the participant experience truly memorable. Part of this is providing our riders with useful and engaging information and support before, during and after the event. Silverline Tools has a history of providing people with the right tools for the job. Making their expertise and experience available will give our riders the best chance of finishing on the day with knowledge and skills to take away.”

Rob Henry, Silverline Brand Manager said:

“We’re thrilled to be partnering with Prudential RideLondon. As a brand that likes to connect with a wide and diverse audience, we love getting involved with big events like this. For Silverline, the event is more than just about cycling; it’s about getting out there and doing it - doing it yourself! It’s a fantastic opportunity, attracting keen cycling enthusiasts and families alike, and all while raising money for good causes. Bike tools are only a small part of our range of over 5000 tools and we think the event will be a great platform for raising awareness of the Silverline brand. We’re looking forward to supporting all riders on their journey to the Finish Line on the Mall in July!”

About Prudential RideLondon
Prudential RideLondon is the world’s greatest festival of cycling with more than 100,000 riders expected to participate in different events for all ages and abilities over the weekend of 28-29 July 2018.

Prudential RideLondon features two UCI WorldTour events: the Prudential RideLondon-Surrey Classic for men and the Prudential RideLondon Classique for women. These two races are the richest one day races on the pro cycling calendar. Find out more at

Prudential RideLondon was developed by the Mayor of London, Transport for London and London & Partners in partnership with Surrey County Council and is sponsored by Prudential. The event is managed by the London & Surrey Cycling Partnership.

About Silverline Tools
Established in 1978, Silverline is a leading industry manufacturer and supplier of more than 5,000 hand and power tools across the UK and Europe. Offering great value, unbeatable guarantees and a massive range of award-winning products, Silverline Tools are ideal for the home, garden and workshop.  As official Tool Partner to Prudential RideLondon, the Silverline events team will be on hand at The Cycling Show and Green Park during the event. For more information about Silverline Tools visit