Silverline Tools
announced as Official Tool Partner of Prudential RideLondon
Silverline Tools, Europe’s
fastest-growing tool brand, is now the Official Tool Partner of Prudential
RideLondon.
The leading brand, with a
reputation for great value and wide range of products, will be a welcome
addition to the Prudential RideLondon sponsor family. While
Silverline are long-term sponsors of downhill racing world championship team
Trek Factory Racing and the UCI Mountain Bike World Cup event in Fort William,
it will be the tool brand’s first involvement in road cycling and a mass
participation sports event.
Silverline Tools and Prudential
RideLondon will work together to support all participants in the build up to,
and during, the weekend event. This will include supporting:
- A new bicycle maintenance service at the Cycling Show (26-28
July)
- Mechanical support at each start zone in Queen Elizabeth Olympic
Park and on-course hubs;
- New event signage across the 100 and 46 mile route to enable
riders get help easily;
- Roaming support and bicycle collection vehicles; and
- Information and advice on how to prepare your bike and equipment
for this challenge.
Hugh Brasher, Prudential RideLondon
Event Director said:
“We are delighted to welcome such a
recognised brand into the Prudential RideLondon family. As an event organiser,
we are constantly striving to make the participant experience truly memorable.
Part of this is providing our riders with useful and engaging information and
support before, during and after the event. Silverline Tools has a history
of providing people with the right tools for the job. Making their expertise
and experience available will give our riders the best chance of finishing on
the day with knowledge and skills to take away.”
Rob Henry, Silverline Brand Manager
said:
“We’re thrilled to be partnering
with Prudential RideLondon. As a brand that likes to connect with a wide and
diverse audience, we love getting involved with big ev
About Prudential RideLondon
Prudential RideLondon is the world’s greatest festival of cycling with more
than 100,000 riders expected to participate in different events for all ages
and abilities over the weekend of 28-29 July 2018.Prudential RideLondon features two UCI WorldTour events: the Prudential RideLondon-Surrey Classic for men and the Prudential RideLondon Classique for women. These two races are the richest one day races on the pro cycling calendar. Find out more at www.prudentialriderondon.co.uk
Prudential RideLondon was developed by the Mayor of London, Transport for London and London & Partners in partnership with Surrey County Council and is sponsored by Prudential. The event is managed by the London & Surrey Cycling Partnership.
About Silverline Tools
Established in
1978, Silverline is a leading industry manufacturer and supplier of more than
5,000 hand and power tools across the UK and Europe. Offering great value, unbeatable
guarantees and a massive range of award-winning products, Silverline Tools are
ideal for the home, garden and workshop. As official Tool Partner to
Prudential RideLondon, the Silverline events team will be on hand at The
Cycling Show and Green Park during the event. For more information about
Silverline Tools visit www.silverlinetools.com
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